Cycling Club
A Cycling Club by Steuben Brewing Company
Pedal for Pilsners is a bicycle club that rides out of Steuben Brewing Company Wednesday evenings and Sunday mornings. We are a fun group of cyclists looking for the next great adventure on two wheels. Join us for group rides, and follow us on our Facebook and Strava page to connect with other cyclists and to receive updates on cycling events and rides.
Post your rides and other cycling-related information on our Pedal for Pilsners Facebook Group to stay connected. In the rare event that a club ride needs to be canceled, we will communicate on the group page.
Pedal for Pilsners Club Rides
Wednesday Night Club Ride (Gravel Focus)
Moderate to challenging • 20-25 miles • 13-16 mph pace
Join us on a fun and challenging ride every Wednesday evening. This ride will be a mix of gravel and road riding through the hills of Pulteney, Urbana, Wheeler, and Prattsburgh. Depart from Steuben Brewing Company at 5:30 pm and end the ride each week with food and drinks back at the brewery.
Sunday Morning Club Rides (Road Focus)
Two Separate Rides (both are no-drop rides):
1. Moderate to Hard ~ 20+ miles • 14-17 mph pace
2. Social Ride ~ 12-15 miles easy pace minimal climbing
Join us as we ride through some of the region’s most scenic country roads on the west side of Keuka Lake. Wheels will roll at 9:30 am. We look forward to sharing our region with you and having fun as a community. This ride is for road or touring bikes.
Club Ride Rules
Have Fun!
Respect the Pace
Easy on the Brakes
Avoid Wheel Overlap
Give a Little Room
Pass Directions Through the Pack
Look Ahead
Signal Obstacles & Intentions
Ride Two Abreast (max)
Ears Open
Obey Traffic Laws
Be Self-Sufficient
JOIN THE CLUB ON STRAVA!
Chad Zimar
Head of Brewing/Brewery Operations at Steuben Brewing Company
Chad Zimar, owner of Steuben Brewing Company, brings passion and community to life through the Keuka Lake Gravel Classic, an annual race showcasing the Finger Lakes’ stunning vistas and challenging terrain. Hosting riders from across the country, the event reflects Chad’s dedication to blending craft and adventure. Beyond the brewery’s 100% New York State beers, Chad fosters a vibrant outdoor culture through cycling (Pedal for Pilsners) and hiking clubs. For Chad, cycling in the Finger Lakes is about connection—whether to the landscape, to nature, or to each other. His leadership turns every ride into a celebration of life in the Finger Lakes.
“Cycling here isn’t just exercise—it’s a way to decompress, to connect with nature, and to build community.”
Mike Laub
Pedal for Pilsners Ride Navigator
Mike has ridden bikes for most of his life and raced just about every type of cycling there is: Mountain bikes, Cyclocross, Gravel, Time Trials, Criteriums, Fat Bikes, and Beach Cruisers. He won the 2007 National Mountainbike Series Championship in the Master Cat 1 Category. He has multiple USA Cycling National Cat 1 wins to his credit.
He won the 2006 and 2007 Mid-Atlantic Super Series, (MASS), Master Cat 1 Class. He held a USA Cycling Coaching License for many years and was the Race Team Director for the Mountainside Racing Elite Mountainbike Team. He has multiple Maryland State Mountainbike Championships and has podium finishes in the PA State Cyclocross Championship and the Sea Otter Mountainbike Classic in Monterey California. He retired from TE Connectivity in 2016 and his favorite beer style is IPA.
